European University recently received recognition as the 34th ranked business university by the QS Global 200 Business Schools Report (2013-2014) in the European Category. Moreover, European University places fifth within the ranking of business schools listed in Germany and Spain as well as the third-best among business schools listed in Switzerland. These great achievements have been possible, largely in part to the leadership of Dr. Dirk Craen.
Since 1998, Dirk Craen has been President of European University, becoming an influential figure in Swiss business and international education. Under his guidance, European University grew from being a local business school to a multicampus, triple accredited, international university with global partners. Although the school is headquartered in Geneva, Switzerland, the four sister campuses all provide the same quality business education and international exposure.
Dr. Dirk Craen’s childhood and early life
Born and raised in Belgium, Dr. Dirk Craen was introduced to business early on. His father worked in the chemical abrasives import industry and once Dr. Craen was old enough to work, he followed his father’s footsteps by joining the same industry as a salesman. He excelled in this position, but in 1977, when he was offered a job as an adjunct faculty member at European University, he was eager to get involved in education. Dr. Craen introduced key business classes to the program including small business management, leadership and management and marketing. He continued to work in sales and teach up until 1985 when he entered academia full time. He moved to Switzerland and opened the Montreux campus, acting as professor and Dean. Thirteen years later, when management was looking to find a new owner for European University, Dr. Craen grabbed the opportunity. Under his guidance, European University began to collaborate with various universities around the world, allowing students to be exposed to innumerable business cultures and developing economies.
In all his success and business, Dr. Craen admits to spending most of his free time with his family. It is also important to him that his family stays involved with European University. His three children, Carl, Luc and Ann work within the European University network, Carl and Luc mange the Barcelona and Swiss campuses respectively and Ann is the Head of Accounting for the network.